England, England

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Introduction


The aim of this report is to give an overview of market research in relation to the book England, England.


Market Research


Finding the market, collecting information and analysing the data are the main parts of market research. You have to find your target group(s) and then you have to try to find out what these potential customers want to be offered or what they are looking for.




In the book, market research is done by Dr. Max, the historian, who carries out questionnaires, which he distributes in 5 countries. He mainly tries to get as much primary data as possible, as secondary data is not yet available. Additionally, he does an interview with a man, who belongs to the target group, to find out what the average British man knows about English History.


Place The Isle of Wight


Choosing the right place for the project, took Sir Jacks team a very long time, however in the end they could decide on the Isle of Wight, as it is an island, as well as England, it is easily accessible by ferry or plane, it is not too big or too small, is perfectly located between England and France, there are some inhabitant, who could later be potential employees, and as it has a contract, which is not waterproof with England dating from the year 1, as Dr. Max found out.


Quality Leisure


Sir Jack wants to offer quality leisure to his Prime tourists. The stay on the island should be a first-class holiday.


Conclusion


To open the theme park England, England on the Isle of Wight, Sir jack and his team used the marketing mix, as well as doing a lot of market research, to find out what his Prime customers really want.



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