Thursday, July 12, 2012

The Girl

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When Berger says, “Publicity turns consumption into a substitute for democracy” he means advertising has the power to dictate how society sees and forms certain views. As a democratic society we believe that our decisions are based on our own beliefs and understandings of how we perceive the world. Most of us do not realize that the posters that we see on our streets, in the subway, in our schools all have a direct impact on the decisions that we will make. Our interpretation of the world has largely been a derivation of what publicity has exposed to us over a period of time.

Within a consumerist world we are presented with an array of publicity which usually wants us to decide to by from one manufacturer or another. We will ultimately make a choice and we will feel that we have had the freedom to have made such a choice “but publicity as a system only makes a single proposal.” And therefore we can ask ourselves the following question Is this freedom or simply manipulation?

Berger states freedom of choice for the purchaser and freedom of enterprise for the manufacturer is what is seen by as signs of the free world and democracy. True choice would be a choice that has not been tainted or influenced by advertisement that surrounds us. The absence of true freedom cannot be compensated by consumption because

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