Thursday, February 23, 2012

INTRODUCTION TO MARKET PLANNING

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INTRODUCTION TO MARKET PLANNING


Marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating, offering and exchanging products of value with others.


Meanwhile, marketing management is the process of planning and executing the conception, pricing, promotion, placing and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives.


As a marketing manager, I have to set up my great marketing plan to achieve the goals of our company. So that is why I created my own ideas to market Seri Lagi Restaurant to the public.


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The effective implementation strategies of marketing can help our business runs profitably. It is very important to ensure that our organization could be established. Via perfect marketing strategies, systematic financial assistance can also be obtained.


THE MARKETING OBJECTIVES


1. Short � term Plan


Ø To ensure that our restaurant will get good response from the customers by giving them the best services.


Ø To be more professional in providing delicious traditional foods to attract customer especially the foreigners.


Ø To have control our target markets especially foreigners by dealing with many travel agencies.


Ø Advertise our restaurant by using web , broadcasting, mass media and montage.


. Long � term Planning


Ø To increase the technology in food service from manual to the application of new machinery and equipment.


Ø Be among the five stars restaurants in Malaysia


Ø Diversifying our foods and drinks to be more interesting, in the sense of taste, looks and presentation.


Ø Set up branches for the whole of our country





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