Thursday, February 23, 2012

INTRODUCTION TO MARKET PLANNING

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INTRODUCTION TO MARKET PLANNING


Marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating, offering and exchanging products of value with others.


Meanwhile, marketing management is the process of planning and executing the conception, pricing, promotion, placing and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives.


As a marketing manager, I have to set up my great marketing plan to achieve the goals of our company. So that is why I created my own ideas to market Seri Lagi Restaurant to the public.


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The effective implementation strategies of marketing can help our business runs profitably. It is very important to ensure that our organization could be established. Via perfect marketing strategies, systematic financial assistance can also be obtained.


THE MARKETING OBJECTIVES


1. Short � term Plan


Ø To ensure that our restaurant will get good response from the customers by giving them the best services.


Ø To be more professional in providing delicious traditional foods to attract customer especially the foreigners.


Ø To have control our target markets especially foreigners by dealing with many travel agencies.


Ø Advertise our restaurant by using web , broadcasting, mass media and montage.


. Long � term Planning


Ø To increase the technology in food service from manual to the application of new machinery and equipment.


Ø Be among the five stars restaurants in Malaysia


Ø Diversifying our foods and drinks to be more interesting, in the sense of taste, looks and presentation.


Ø Set up branches for the whole of our country





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Tuesday, February 14, 2012

"Night"Eliezer WieselHope and belief are necessary to survive. discuss.

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Night Eliezer Wiesel


The question hope and belief are necessary to survive is portrayed very strongly in this novel, most people in this book will follow, quote without hope no-one can survive, although, in the case of Eliezer Wiesel this is not the case, through thick and thin he survives, losing friends, relatives and even close family members.


He loses Moche the Beadle, a good friend and mentor when the first selection takes place. then he loses part of his family when they get to Auchwich, then things get worse and worse and finally he loses his father, the one person closest to him. the only reason why he survives is because he does nott lose hope.


During the lead-up to going to the concentration camps, the remaining towns people received messages from the hungarian police imitating the towns people who had already left, saying everything was great where they were fine. this caused the towns people to believe that everything was going to be fine and deportation was just like going on a holiday. when the towns people were put into the ghettos they thought, we should no longer have before our eyes those hostile faces, those hate-laden stares. Our fear and anguish where at an end we were living at among jews, among brothers instead of oh no were being segregated they always looked at the positive side of things. hitler wont be able to do anything to us even if he wants to. and looking at the positive side of things became their downfall,


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When Eliezer finally arrives at Birkenau, the reception center for Auschwitz, he is picked to become a worker, and not to go to the crematory. there he sees a truck drive up and tip a truck load of babies into a fiery ditch. there Eliezer loses his faith and belief for god, but as he still has hope he still can survive. a lot of other people come through this center, including Elies mother, and sister, Tzipora who lost hope when they arrived and therefore lost their lives in the fires of Auschwitz


to lie to someone is classified wrong although when Eliezer lies to stein about his family in antwerp, he then gathers a small amount of hope and can continue to live even know that starved and skinny, this also proves the question hope and belief are necessary to survive because when stein finds out what happened to his family he is never seen again. (presumed dead)


simply, throughout the novel you. have to have a reason to live, this could be something like looking after someone, something or just want to see something happen, Eliezer had his father to look after most of the way through and after that he just wanted to see his family again, if for any reason Eliezer lost hope for his family then he surely would have died like stein of antwerp.





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Monday, February 13, 2012

Mies Van Der Rohe

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Mies Van Der Rohe’s non-rhetorical influence


During the early to mid-100s, modernist architecture was commonly being linked strongly with technical innovation and standardisation. It was a new face for architecture that, in contrast with the more traditional formalist architecture, had attracted a lot of attention both positively and negatively. Not only this, but it was attacked from several different angles.


While LeCorbusier treated the new architecture as an engineering project and others like the Italians confronted it from a more traditional plain, Mies Van Der Rohe and those he influenced took a less formal stance with their work. Realising that such problems many practitioners set-out to solve were unsolvable, Mies adopted a unique flavour in his work that both worked with the present as well as embracing new technologies. For his whole career he kept to a simple theme of “less is more” and in turn set the stage for the every-growing minimalist movement. Flying in the face of a current Western obsession with presentation, this conventional and rationalist approach for architecture was totally new and broke-down many new barriers when it came to exploiting the capabilities of pre-standardised components.


Mies never liked to use the word ‘design’ and preferred to see his projects as ‘building’ projects. With this, his works were very similar, yet very different on a close scale. While works such as the Lakeside Towers in Chicago and the Seagram building in New York appeared to share a common façade treatment, the materials and fittings on a small scale varied. With the apartments, each room would be fitted with a grey shutter blind for two reasons. One was for occupant comfort and the other was to create a variation and patterning system with the façade depending on how the various tenants would have their blinds set.


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The next-to-naked profile of Mies’s minimalist style allows for features like this to become prominent, yet still subtle features where in many other styles they would be drowned-out completely. But it was not only Mies who has created famous minimalist-style architecture over the last 70 years. Another popular minimalist is Peter Smithson, who along with his wife and practicing partner Alison designed the award-winning Hunstanton School building in England. This school was recognized for it’s strong modernist departure from traditional school building architecture with the use of expansive glass facades and steel framework. It was particularly well received for its rigid lines and intelligent layout. The ‘brutalist’ exterior proved popular with users although did pose significant problems in terms of heat and cold transmission through the glass during extreme weather.


It was the overall notion of Mies’s “less is more” concept that fuelled the project in Hunstanton and like Mies’s work, the sense of ‘numb forces’ and ‘absence’ becomes apparent. It was this sense if silence, shock and finiteness that resulted from Mie’s understanding that human kind’s desire for a ‘correct form and sense of order’ cannot be found. The architecture is almost an example of potentiality in itself and a guiding point of how far we have progressed ‘so far’. It is not, however, an attempt to create that perfect solution.





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Great Leaders Always Have Key Characteristics in Common

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It seems that the topic of leadership has attracted much attention throughout history, but the concept of leadership itself is difficult to define since it can mean different things to different people in different situations. Leadership can be broadly defined as ¡°identifying purpose, establishing direction, gaining commitment, and motivation others toward success¡± (Inkson & Kolb 0011). From here we can see that leadership, in essence, is a process. The above difficulty is, at times, also true of the notion of greater leaders. For example, The majority of people usually put Margaret Thatcher, Nelson Mandela, and Bill Gates in the list of great leaders; however, some people may consider Adolf Hitler, often regarded as a bad person, as a great man or a great leader. The reason is that people often look at the question based on their own standings or points of view. In effect, one of the most debated topics in the field is whether or not great leaders always have key characteristics in common. In this essay, I give a brief introduction to key characteristics of great leaders with reference to trait theories. And I am going to discuss its limited usefulness; and at the same time, I am going to point out some major problems of the statement. First, these characteristics do not appear to be effective in all situations. Second, these characteristics themselves can not guarantee success of great leaders. We are concerned about what they actually do rather than what they are. Third, people can become great leaders through learning and training. Some social and cultural issues are mentioned as well in the discussion.


Since the beginning of the 0th century, people have been interested in the research of leadership. There is no doubt that ¡°leadership is widely regarded as a central determinant of organizational performance¡± (Fulop & Linstead, 1, p.1). Distinguishing personal characteristics or traits were thought to be the most important part in selecting leaders, such as intelligence, self-confidence and appearance. The trait approach is ¡°the most basic approach to understanding leadership focused on the notion of trait, that is, the assumption that good leadership resides in the innate abilities of certain individuals who are considered to be born leaders ¨C usually ¡®great men¡¯ of history such as Churchill, Gandhi, etc¡± (Fulop & Linstead, 1, p. 161). In terms of trait theory, leaders are born, and good leadership can be achieved by selecting those people with these proper traits. The research on trait theories has been going on for many years. Different leadership researchers put forward diversified personal traits of leaders. Shelly Kirkpatrick and Edwin Locke (11, p.48-60) cited in Fulop and Linstead (1) believed that certain traits appear to have an impact on leadership effectiveness. These leadership traits are drive (ambition and energy), leadership motivation (the desire to lead), honesty and integrity, self-confidence, cognitive ability (intelligence), and knowledge of the business (Fulop & Linstead, 1, p.16).


Needless to say, these traits are particularly important for the success of a great leader. People have long believed that leaders have common characteristics. When we talk about great leaders, ambition, self-confidence, and personal charisma are the words we often hear of. But, think over, the critical term here is always. Can we really identify the personal characteristics or traits that differentiate leaders from non-leaders, and effective leaders from ineffective leaders? Graham Elkin and Kerr Inkson (000) maintained that


Research (trait approach) in this area (leadership) has met with only modest success. There are traits which make a difference. For example, leaders tend to be more ambitious, honest, self-confident, intelligent, and knowledge about the job than are non-leaders. However, the correlations are small, typically explaining no more than 10% of the variance. This means that though it is worth looking for such characteristics when we are selecting leaders, we would do well to recognize that some of the characteristics mentioned are extremely difficult to measure.


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(Elkin & Inkson, 000, p.0)


To begin with, it is quite possible that a person is a great leader in one situation, but that does not guarantee that he is effective or great in another situation. In his research in 148 and following years cited in Daft (1), leadership researcher Stogdill indicated that the importance of a particular trait was often relative to another factor ¨C the situation (Daft, 1, p.65-66). For example, creativity may result in success in one situation, but it could be irrelevant to a leader in another situation. He concluded that the value of particular traits varied with the organizational situation (Daft, 1, p.66). A leader in the multinational corporation or in the government department does not necessarily mean that he or she is also a great leader at home or in other situations. One obvious example is Mao Tse-dong, founder of the People¡¯s Republic of China. No one can deny that he was a great leader in the war times. He led Chinese people to establish new China. However, in the process of country¡¯s construction, he lacked capability in managing the nation and thus led the country to terrible devastation. Without Deng Xiaoping, it is very hard to imagine what China would become. However, Deng was quite short, contrary to what many trait theorists believe that leaders tend to be tall (Stoner & Freeman, 18, p.461). As Fulop and Linstead (1) pointed out that ¡°even if it was accepted, for example, that Gandhi, the charismatic leader from India who in the 140s led the independence movement, was a born leader, it is impossible to establish that his qualities would create effective leadership in another culture or society¡± (Fulop & Linstead, 1, p.16). Cultural diversity needs to be taken into account in this aspect. In Asian countries, strength of the group may be more emphasized; while, in western settings, individual traits may be more predominant. Therefore, practice that may be effective in one situation may be ineffective in another situation. As a result, effective leadership must be adjusted to meet the demands of different circumstances. As Elkin and Inkson put it


it is more important to acknowledge the vast variance in leadership ability that can¡¯t be explained by an analysis of personal traits. When we consider the enormous range of different situations in which leadership has to be practised ..., it is not surprising that we can¡¯t accurately predict the traits that will be applicable across all situations.


(Elkin & Inkson, 000, p.0)


Secondly, the personal traits can not guarantee a leader¡¯s success. We can find out that quite a few people possess these characteristics that great leaders may have. But that does not mean that all these people are great leaders. In fact, it is almost impossible that every one with the personal traits can become a great leader. Stoner and Freeman (18) pointed out that a large number of studies of leaders and leadership have failed to prove that any trait or personal quality is consistently associated with effective leadership (Stoner & Freeman, 18, p.45). They further proposed that ¡°although millions of people have these traits, most of them obviously never attain leadership positions¡± (Stoner & Freeman, 18, p.461). In addition to that, people are more concerned about a leader¡¯s actual behaviour rather than his or her personal characteristics because the effectiveness or greatness is revealed through behaviour. As Robbins (17) put, ¡°traits do a better job at predicting the appearance of leadership than in actually distinguishing between effective and ineffective leaders¡± (Robbins, 17, p.4).


Finally, one of the negative sides of trait theories is that it also invloves the assumption that it is not possible to develop leaders through training (Fulop & Linstead, 1, p.161-16). In the present competitive society, the importance of vision in the leadership process is often focused on when leadership is discussed because leaders need to establish a sense of direction. Where does the vision come from? It might be a natural ability; however, it is more likely to come from a person¡¯s learning process and experience. Equally important is the ability to communicate with other people, the ability to inspire people and to raise people potential. All these can be achieved by learning or by training like any other behaviours. ¡°Leadership may come from anyone. It does not have to come from a higher-status person. Someone with particular expertise can exercise leadership¡± (Elkin & Inkson, 000, p.05). In many cases, the evidence of the traits is unclear in separating cause from effect. Robbins (17) argued that it is hard to know that some traits are born or made. For example, are leaders naturally self-confident, or does success as a great leader make him self-confident (Robbins, 17, p.4)? He also believed that past leadership experience should be a reasonably good predictor of future leadership performance (Robbins, 17, p.4).


In short, although great leaders may have certain characteristics or traits that differentiate them from non-leaders, they do not always have key characteristics in common. No traits can be applied in all situations. Effective practice in one situation may be not appropriate in another situation. The fact that a leader is great in one situation does not necessarily mean that he or she is also great in another situation. Furthermore, those traits themselves do not represent a great leader. What we need is leaders¡¯ behaviour not their inherent traits. Finally, leadership can be developed through learning or training. After all, almost everyone has some leadership traits; therefore; one might become a leader one day, if not a great leader, so long as an opportunity is given.


References


Daft, R.L. (1). Leadership Theory and practice. Fort Worth The Dryden Press.


Elkin, G. & Inkson, K. (000). Organisaional Behaviour in New Zealand Theory and Practice. Auckland Pearson Education.


Fulop, L. & Linstead, S. (1). Management A Critical Text. South Yarra Macmillan Education.


Inkson, K. & Kolb, D. (00). Management Perspectives for New Zealand. Auckland Pearson Education.


Robbins, S.P. (17). Managing Today. New Jersey Prentice Hall.


Stoner, J.A.F. & Freeman, R.E. (18). Management. New Jersey Prentice Hall.





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Saturday, February 11, 2012

hamlet and ophelia

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HAMLET-OPHELIA RELATIONSHIP


v Ophelia sacrifices her life for one answer � who is there behind Hamlets madness? Is it me?


v Ophelia is still a child, from her personality, from the way she behaves and looks like. She cant be more than 16. If Hamlet married Ophelia now it would be like some kind of parallel to his father and mothers marriage (Gertrude is 45..if Hamlet is 0..she was 15 years old when she got married, king Hamlet 60)


v Laertes warning Ophelia about Hamlet � trifling of his favour’- his love is trifling/worthless, hold it a fashion (common mannerism) and a toy in blood (blood emotions). It looks as real, but its not. Bombarding her with images- a violet (image of short-lived love)-because this flowers blooms and withers in one day � the perfume and suppliance of one minute


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v Laertes is a very good brother, dutiful, realistic. He tells her that her personality will change with time and that Hamlet perhaps even loves her now but that is not a guarantee for future. Hamlet has no responsibilities now, he can enjoy love now, but you must fear, his greatness waits, he has already been announced as prince of the country. He is subject of his birth, his will is not his own. He will probably have to make political marriage.


v Mans concern for woman is never genuine. The passion is esentially physical. All what we call love is physical passion. Laertes is realist and his interpertation of love is rational. Polonious also said the similar thing.


v fear it Ophelia, fear it my dear sister � his concern here is scandal � if a girl unmasks her face to moon, even if girl does something in privacy that is not in accordance with moral roles, it will ruin her reputation.


v His concern � women were still considered properties my dear sister if you are violated, think of your reputation, therefore our reputation


v if with too credent ear you list his songs, or lose your heart or your chest treasure open, to his unmastered imortunity � if you really fall in love and lose your virginity to this uncontrolled/unmastered man, he can do anything, he may exploy you physically


v ‘best safety lies in fear’


v Laertes concerns cannot be undermined-he speaks as a concerned brother and as a serious grown-up man who knows human nature very well


v Ophelia laughing at him. ‘We are human we must make mistakes, God has given us a sense of sin, we are born with it’


v The only real sin is to breech the other people’s sanctities


v She obeys the rules of love and Hamlet is the first one to break through the norms-he doesn’t abide the principles of love. He hurts Ophelia.


v Act II, Scene I � Hamlet’s first encounter with Ophelia-her father has already warned her not to see Hamlet but she met him.


v Late hour at the night, Ophelia sewing in her closet


v Hamlet achieved what he wanted, that all of the country thought that he was mad.


v Great planning, but what about Ophelia? He is using her, she is the most unfortunate of woman, if there is tragedy in the play � it’s only Ophelia’s. Her death is the only innocent. She loves everybody, and suffers the most. Hamlet’s lunacy will continue.


v Polonius brings the Queen the letter that Hamlet wrote to Ophelia � he’s around 0, intellectual, and yet he uses phrases, sounds, like high school student, bad grammar, not one of an intellectual. We don’t know where the letter was composed, but it doesn’t befit an intellectual part. Either he is not such a glorified person/character as critics claim, or he’s very cunning. He knows what vocabulary to be used with this young girl (teenager). He swore by saints, by Jesus that he loves her, enough to persuade her. Hamlet knows how to react under some circumstances.


v Exploitation of a young girl.


v Coversation between Hamlet and Polonius � ‘ Let her not walk i the sun conception is a blessing but not as your daughter may conceive. � walking in the sun � term used for women with bad reputation/prostitutes-indirectly he is calling Ophelia prostitute.


v After Hamlet killed Polonius, her father, Ophelia goes to Queen. She believes that Queen lied and that the murderer was saved. She hates Hamlet and wants her brother to take revenge. Hamlet has destroyed them all.


v I loved Ophelia forty thousand brothers


Could not, with all their quantity of love,


Make up my sum. What wilt thou do for her?- this is a sentence of a shocked and frustrated man. The statement has no romance in it. It is not a statement that confirms love. It is competitive. Trying to prove that his sorrow is greater than others. He is frustrated because he is the guilty one. Hamlet enjoys to believe that he is more sinned against than sinning. He is wronged more than he wronged the otheres. This is all he said on Ophelias death





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Wednesday, February 8, 2012

A Critical Analysis of "Barn Burning"

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A Critical Analysis of “Barn Burning”


William Faulkner is a writer of his own unique style. He was a resident of Mississippi and spent most of his days in Oxford, Mississippi. He attended college at University of Mississippi. He served in the air force during World War I and afterwards retained a job at the New Orleans Times. He was a featured writer for this newspaper and soon became famous. Even after being known as the marvelous writer of Mississippi, he had hard times getting by and supporting himself. He began to write Hollywood scripts and teach at the University of Virginia in order to keep a stable income. He has been a major influence for other southern writers and always keeps a southern aspect through out his stories. He primarily was a novelist, and what many novels he did indeed write, but he also wrote many wonderful short stories. In 150 he received the Nobel Prize for Literature. William Faulkner is considered one of America’s greatest twentieth-century novelists (“William Faulkner,” pars. 1-4).


“Barn Burning” is one of William Faulkner’s many southern stories. It is a tale of a southern boy forced into role by society. “Barn Burning” takes place after the civil war in the late nineteenth century. It primarily involves the conflicts of a father and his son. The father lives a rebellious life style and finds himself in outrages and in return sets things on fire. The son, Sarty, is trying to overcome what’s in his blood and is in constant struggle with family ties and morality. Although the story centers on the feelings and thoughts of Abner’s youngest son Sarty, the economic implications of his entire family play a vital role in justifying his father’s behavior, which is the pivotal reason for Sarty’s controversial feelings on which the whole story is based. William Faulkner captures the life of the south during the depression in this story. The dramatic conflict can be seen in William Faulkner’s “Barn Burning” through the setting, characters, and symbols.


Along with many of Faulkner’s short stories, “Barn Burning” is set in the imaginary Mississippi county of Yoknapatawpha (Akers and Moore ). The stories main setting are at first the justice court, then of course on the road, and at last Major de Spains plantation. As the story opens, the ten-year old boy, Sartoris Snopes, sits in a courtroom listening as his father is accused of burning a neighbor’s barn. So, at the start of the story one may see that the father may be a bit of a rebel or he could just be being wrongfully accused for something he did not do. After being found guilty and in return being banned from the county, the family hits the roads again in their wagon not knowing where they will end up. Abner’s behavior makes him unwanted in any community so he is constantly moving his family from place to place. The family has become so used to this nomadic life, that they have few memories of a stable place to call home. This causes them to know life under the stars as well as they do under a roof. The lines, “ The wagon went on. He did not know where they were going. None of them ever did or ever asked, because it was always somewhere, always a house of sorts waiting on them a day or two days or even three days away” (Faulkner ). This line suggests the life they live, which in fact is not a stable one. A few days later the family arrives at Major de Spains plantation. This luxurious plantation would be the next place for Abner Snopes to work as a tenant and a sharecropper for work. The significance of this beautiful mansion and its vivid description in the story from Sarty’s point of view, allows things to be seen from his perspective. The description of the house helps frame the main conflict that Sarty has with his father. Sarty states, “Hits big as a courthouse he thought quietly, with a surge of peace and joy whose reason he could not have thought into words, being to young for that…” (Faulkner 61). Seeing the house causes his feelings of happiness flow from him, and he feels that nothing his father could do could destroy this beautiful place he sees. Sarty thinks to himself, “Maybe he will feel it too. Maybe it will even change him now from what he couldn’t help but be” (Faulkner 61). The home is like a hope for the family, for the father to turn his life around and change his ways (Haisty 170). “In the context of ‘Barn Burning’ de Spain might be said to stand for social and aesthetic order, the two things which Sarty has been deprived of all his life” (“Barn Burning,” par. 1).


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The three characters of importance to the controversy of the story are Abner Snopes, the antagonist, Colonel Satoris Snopes, the protagonist, and Lennie Snopes, the wife of her husband and mother to her children. When finding out the meaning behind the title of the story, the article “Barn Burning” states that, “The barn-burning of the story’s title refers to Snope’s habit of setting fire to the property of those who (in his eyes) slight him” (par. ). Faulkner does a magnificent job allowing the readers to see the evil in Abner Snopes. Abner appears to have some type of complex with society and his madness expresses itself through dominance, destruction, and wrath. He is a man of dominance, as seen through the way he treats his family, with harsh words and sometimes, brutal force. His actions show his lack of knowledge and his immaturity. When Abner becomes angry, rather than searching for a reasonable answer for his problem, he resorts to rashly destroying the property of whomever he thinks has wronged him. Abner’s wife, on the other hand, shows signs of having feelings and caring for others throughout the story. At the beginning of the story the readers are told that she is sitting on the wagon crying. Mrs. Snopes is sobbing because of the wretchedness of her life and the cruelty of her husband. She knows that what her husband does is wrong and uncivilized but she is a women in fear of her husband and does not stand up for herself. Faulkner allows the readers to see the enlightened side of the mother, in order to see where Sarty’s intelligence might have spawned from, because it was indeed not from his father. The last character of great significance is Sarty. He is at a time period in his life where he is noticing his father’s wrong doings and becoming judgmental as to whether or not that is the life he wants to live. When the father saw that Sarty would have turned him in at court, he states “You’re getting to be a man. You got to learn. You got to learn to stick to your own blood or you ain’t going to have any blood to stick to you” (Faulkner 60). This is the struggle that Sarty deals with throughout the story. He doesn’t know whether he should go against his family in what he thinks is right or stick to his blood and be a part of something he disagrees with. Sarty is confused on how he should view life. He tends to hide his feelings by denying the facts, “Enemy! Enemy! he thought; for a moment he could not even see, could not even see that the Justice’s face was kindly not discern that his voice was troubled when he spoke to the man named Harris…” (Faulkner 57). Sarty knows that his father’s acts are wrong, but still sees the people against his father as enemies. After the court session when some person twice his size called his father a “barn burner”, his reactions are to stand up for his father and fight him back. Although the Sarty gets beat up by the boy, he still made an attempt to act as if he went along with his father’s actions.


Young Sarty Snopes describes his own inner conflict as “the being pulled two ways like between two teams of horses.” On one side is “the old fierce pull of blood”�family loyalty. On the other are truth and justice. The pull of family ties is strong, but Sarty is old enough to have started to realize that what his father does is wrong. (Haisty 16)


The use of symbols in the story allows one to better understand the battle of this family. The main symbol is the fire, which is used in two ways. The side of Abner that thinks he can destroy anything to make things better relates perfectly to fire. Fire destroys anything in its way, and has respect for nothing. It will not stop until it is forced to quit. Just like fire, Abner does not respect boundaries. He stops at nothing and respects no ones property. The scene in which the family moves to the next town, after being kicked out of their last one, offers a tremendous understanding into the state of Abner’s anger. Due to the extreme cold Abner builds a small, contained fire. Faulkner describes this fire as a “small fire, neat, niggard, almost, a shrewd fire, such fires were his father’s habit and custom always, even in freezing weather” (5). From this, one understands Abner’s deeper relation to the fire, its potential and its power. He respects it, and as a result of this respect, he uses it as his greatest weapon. In this sense, his relation to fire demonstrates his relation to his own anger, and the immense power that his anger has over him. Rather than venting his adverse feelings, Abner holds them in, as he contains the small campfire, until he can lash out with the full force of his hatred. The irony is that the story begins with a fire, showing the father in control, yet in the end the father is no longer in control and because of his outrage he finally meets his match. Along with the fire as being a primary symbol in the story, so is the beautiful plantation. It is described as a white luxurious place. It symbolically does foretell the hope and one day the pure life that Sarty will live to see. The house opens up the eyes of Sarty and in the end closes the eyes of Abner. If Abner would have saw the house for what it was worth, maybe he too would have learned from it. Another symbol is the black jacket that Abner so proudly wears. One would know from reading short stories that black indicates death and wickedness. The evilness that reeks within Abner is seen throughout the story and as far as death, it will soon be known for him. Faulkner describes him as “a shape black, flat, and bloodless as though cut from tin in the iron folds of the frock-coat which had not been made for him, the voice harsh like tin and without heat like tin” (60). The last symbol is the mother’s dowry, which is used as a metaphor of her life. “The clock inlaid with mother-of-pearl, which would not run, stopped at some fourteen minutes past two o’clock of a dead and forgotten day and time, which had been his mother’s dowry” (Faulkner 58). The broken piece of furniture serves as a metaphor for Mrs. Snopes life, which came to a stop, spiritually, when she bound her fortune, for whatever reason, to Ab Snopes (“Barn Burning,” par. 15).


Throughout the story of “Barn Burning,” William Faulkner continually foretells the conflict through the setting, characters, and symbols. The story’s emotional turns are clearly defined by Sarty’s thoughts and Ab’s reactions. Sarty’s dilemma and Ab’s frustrations grab the reader, serving up a series of emotionally laden dilemmas. At the end of the story, Sarty makes a life long decision knowing he will never be able to turn home and that it will bring his family down once and for all. This decision is hard for a boy to make, but Sarty is able to see that he is nothing like his father, and the route he wants to travel in the world is nothing like his father’s path (Bernardo, par. ). “Barn Burning” is the struggle this family faces of life and death and the conflicts between the father and son. In a way, Faulkner writes as a moralist. He demonstrates through his character Abner why a reasonable approach to adversity and letdowns is necessary, to avoid allowing one’s problems to get so bad that they engulf the s





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Tuesday, February 7, 2012

Imaginative essay

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Robert watched the rats as they scuttled around the dismal trench. He threw one out of the way as it sniffed around the ears of a sleeping soldier. He thought of Sarah. She had kept Robert strong for all the time he had spent in the trenches. He was fighting to keep his wife safe from the Germans and that thought had kept him going for almost seven months. For them it had been love at first sight. Her smile had lighted a thousand candles in his heart and even under the cover of the blackest night, lying in a rat-infested trench, her picture still gave him a sense of warmness that only she could offer him. He had been trying to sleep for hours. He had finished his duties and was exhausted. He shivered under his layers of blankets.


Come on Rob, he whispered to himself, get to sleep. If youre not alert tomorrow, you know what will happen to you. And he did know. He knew all too well for a man who was barely twenty. He had seen what happened to those who lost their vigilance and he just could not allow himself to be one of them, for Sarahs sake. He carefully placed his photograph of his wife in a small, metal box that he kept in his bag. He tried to block out the ear-piercing noise from the shells and stopped his mind from racing by imagining he was at home with Sarah. Feeling slightly calmer, Robert eventually fell into an unsettled sleep.


A shell struck near the trench, forcing debris towards Robert. He awoke with a start. His friend laughed at Roberts startled expression.


Are you still not used to that? Dougie said wryly, knowing that no-one could ever overcome the shock of the trenches.


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Here I saved you these. He handed over some biscuits. Robert thanked him. He tried to break the biscuit to see how hard it was. He found it very difficult to snap so he wet it and smashed it to small pieces with a brick. He had learnt the hard way that biting biscuits could very easily break teeth.


Young Tom died Dougie said nonchalantly, whilst picking lice from his head. Robert watched as he threw them into the flame of a candle. Dougie had been in the war since the start and found it easy to not get affected by the sort of things that went on.


Oh. Robert and Tom were fairly good friends. They had spoken days earlier about how they were looking forward to seeing their wives. A lump formed in Roberts throat. He spoke with a choked voice. What happened to him? What affected Robert the most in situations like this was that they reminded him that his life was virtually meaningless to the country and that he was in serious danger all of the time. He knew that he could very easily be dead within the hour.


He was shot on his side, about here, Dougie pointed to his lower back. He fell down and couldnt get back up. He drowned in the mud. A shiver tickled Roberts spine. He had heard many of injured men drowning in the swamped ground. He had always considered it to have been the worst way to go. Sinking in the mud. Feeling your mouth fill with the slimy, watery soil. Having it in your throat. Not being able to breathe. Knowing that you could stop it all by standing up, but not being able to. Passing into unconsciousness. Dying. Robert checked the rota. He was on sentry duty. His body ached. He was eating poorly, having little sleep and working too much. The conditions in the trench added to his bad health immensely. Fleas covered his body and his frustrated scratching had meant that there were areas on his body where he had clawed his skin off. His open wounds were often infected because he very rarely had the opportunity to wash. His formerly youthful skin was as grey as a gravestone and his face echoed the pain that he had witnessed since he came to the trenches. He missed his wife and longed for affection.


The sergeant stamped his foot loudly. Robert and a group of other men went quickly to sentry duty. The smell of rotting flesh filled the air of the battlefield, a pungent reminder to Robert that he could be the next man to be killed and left for weeks to decompose in the thick, flooded mud. Left dead...


He waited silently for four hours. He stayed completely still. The enemy trench was equally quiet. He thought of Sarah. He wanted the war to end so he could have a normal life. He wanted to have children; he knew that he and Sarah would make brilliant parents. He wanted to be able to go for picnics in the park with his family. He imagined feeling the warm sun on his neck rather than the cold and damp he had grown accustomed to. He imagined that he watched his children play together on Sunday afternoons. Instead he watched men get blown apart. All Robert ever wanted was a simple life.


You will have all that, he thought just stay alive.


After another hour or so, Robert and the other men were granted an hour of free time before the had to return to sentry duty. Robert wrote to Sarah. He tried not to mention the really awful parts of his life. He told her that he missed her, but he was well and was certain that the war was nearly over. He was sure that Sarah had known him too long to be fooled by his letters. She could always see through him in the way that only a wife can. Robert kept up the lies because even if she knew that he was not telling the truth, at least she would no know what the terrible truth actually was.


When Robert finished his letter, he was told to replace the wooden planks that covered the ground of the trench. He was only working for a few minutes when the noise suddenly erupted. The enemy was bombarding their trench. He ran to fight.


He kept his finger held on the trigger of his machine gun as he waved it from side to side . An enemy shell hit the sandbag in front of him, spraying sand all over his grimy face.


The German soldiers ran towards the English trench in their thousands. Bullets poured out of their rifles as the men pushed forward. The English swept down the enemy in their masses. Machine guns roared, smothering the sounds of the me crying out in agony. Metal assassins ripped through the bodies of dozens of men every few seconds.


An explosion wiped out twenty attacking soldiers. Twenty sons, fifteen of whom were husbands, nine of these husbands were fathers. One explosion had ended twenty lives and ruined over seventy others.


Another man yelped as his stomach was hit by a bullet. He fell. He saw his brother to his left who tried to help him up.


David, leave me, the wounded man pleaded.


I cant just leave you to die, David had to shout over the noise from the explosions.


Please. Leave me here or well both die. David let out a sob. He knew that his brother was right. He laid him down and took one last look into his eyes before charging along with the rest of his men. A second bullet hit the wounded mans chest. He gasped for air, his whole body feeling the effects of the wound. David turned around again, just as his brother took his last breath.


Robert stopped to reload his gun. He felt something brush his leg. He looked around to see a man dragging a dead body away. Robert gagged as he saw the hole in the dead mans throat. He threw up when he saw that the man was his friend, Dougie Yates.


A few hundred miles away, in a quiet village in Yorkshire, Sarah was reading a letter from her husband. Sarah did recognise the danger Robert was in and because she had no idea what was happening there, her imagination sometimes ran wild. She often had nightmares about what awful things her husband could be going through. She also knew that the war could last for another year or even two. Sometimes she lost control of her mind and a voice inside would tell her you know hes going to die. Hell, he could be dead right now! Although this frightening style of thinking did not haunt he too often, if she was perfectly honest to herself, she was doubtful that Robert would return. So many of her friends had lost their husbands in the war. Surely it was just a matter of time before she was the next to be widowed. She clutched the letter to her chest, not wanting to let it go. When she received letters, she felt closer to Robert. They acted as a reminder that he was real.


Whens this blasted war going to be over? Sarah said, using anger to hold back her tears. To keep herself occupied, she put her letter with the others under her bed. She loved Robert. She wondered if he knew just how much she cared for him. She had not told him that she loved him since he left for the war. Did he know that she still loved him? What if he died before she could tell him again? Sarah looked at her wedding photograph. She whispered gently, as if to Robert, Please dont die.


Back in the trenches, the English were celebrating. The enemy bombardment was unsuccessful; a mere ten metres had been gained and the enemy had lost over eight thousand men. However, they had destroyed the protective barbed wire, and it was Roberts job to replace it. There was a group of men who were new to the war, and Robert had to take them along with him to show them how to put the barbed wire up safely.


Robert was reluctant to work that night. He was still very shaken up from Dougies death, but he had been given an order. He knew that he was worthless to his side if he refused to work, and a sergeant would not think twice about shooting him for such an offence.


The sky was a witchs cloak and it covered them all. The troops were safer in the dark. On clearer nights, men were not so well hidden.


The important thing is to keep quiet. If you make a noise, thats your life gone. Now, follow me. Robert led the group of men to the barbed wire. He gave them instructions as they hammered the wooden spokes into the ground. One skinny man stood and watched with a bored expression on his face as the others worked.


You, Robert pointed to the skinny man, get hammering now. Robert was firm with him without being aggressive. The skinny man snorted with disgust and mumbled,


Or what.


You get to work now and thats an order, Robert was worried. He had never led a group before but he knew that those who had no respect for their leaders could be a danger to others. The skinny man snorted again and turned his back to the workers. He took something out of his pocket. Robert walked quickly towards him, unsure of what he was doing. The skinny man turned around when he heard Robert behind him. A cigarette hung from his mouth.


Put it out! Robert cried out. He knew that the light from the cigarette would be seen from the enemy trench, it had happened before. The man sensed his urgency and looked surprised.


Put it out now! Robert was panicking. He dived on the skinny man just as a bullet was fired. The workers ducked down and ran to the safety of the trench. Robert and the skinny man stayed in a heap on the wooden boards as a further cluster of bullets were fired.


I think Im okay whispered the skinny man once the shots had stopped.


My leg, Robert gasped, Ive been shot!


Roberts leg was bandaged up but he was in excruciating pain. He had been told that he always have a limp when he walked, but he was happier than he had been for months. He had been told that his injuries had made him unfit for action and he was free to go home! His thoughts were focused on Sarah. He had been desperate to see her for so long that when he was told that he could finally go home he could hardly believe that it was really happening. He was free to spend the rest of his life with the one he loved.


Robert woke to the sounds of his own cries. Other passengers exchanged puzzled looks. In his dreams he had been on the battlefield again but this time he had been alone, dodging bullets fired by invisible soldiers and tripping over the corpses which carpeted the floor. He held his head in his hands whilst he got his breath back. He had witnessed many terrible moments in his time in the trenches and those images would never be forgotten. However, he thought to himself, he was one of the lucky ones. He had survived and was on his way home to happier times.


The warmth of the train, the softness of the chair, the dryness of his clothes - all these things Robert appreciated so much. A pang of guilt struck him - why should he be enjoying himself whilst there was still a war to be fought? He began to worry about whether he would be seen as a hero who injured himself saving the life of another or a contemptible soldier who wrangled his way out of his duty as an Englishman.


Robert shook these thoughts for the train was approaching the station. Sarah was the only thing that mattered enough to take a space on his mind as he stepped onto the platform. The nightmares would always come at night, the images would never completely leave his head. However, the most important thing was that he was coming home.





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Business

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Advertising has a big influence on us today. Every time you turn on your telly you’ll see a commercial. That is not a problem, but when it comes to junk food ads and other ads with unhealthy products, there is a problem. And it is a big problem. Fatness is on of the world’s biggest problems. And if we’ll like to chance our children’s future, we have to do something. And that “something” could be a ban for children advertising. Especially junk food ads which is unhealthy and damaging the children. Such as food form McDonalds and Burger King.


The commercials try to tell the children that the product is one of there friends, e.g. Sunny Delight. To sell the products, the companies use heroes (Superman, Hercules and Batman) and celebrities,(Pepsi with Spice Girls and Britney). Let us make an example. Brian is on shopping with his mommy, and they go through breakfast products. Brian sees a product from Kellogg’s with Hercules on the packing. With the text” Collect the 7 Hercules characters and play with your friends.” Then the classic line comes” Mom… Can I have one of these?”


Mommy knows that Brian doesn’t like Kellogg’s products, but that can she do?


That is therefore the co-ops don’t want to have that kind of ads in the Prime time fore children. The Television Commission is disagree with the co-ops. The Television Commission thinks that the children by them self can se the plot in a commercial.


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But other countries have a ban for commercial pointed at children. The Swedish Television Commission has a ban for commercial pointed at children there are under 1 years old. I don’t think that it is a good idea, because the children at this age self can choose that they buy. Most parents’ give their kids pocket money. And then they turn 1 they can by them self buy the things they want to have. I don’t think at Kellogg’s but things like cola and McDonalds. I think they must rise the age to 15 or 16. Because boys and girls are fully developed, and can distinguish the plot in a commercial.


The Netherlands way to tackle the problem think I is the best. No ads and commercial pointed at children and young people. It is easy and it solve the problem, and it do it a 100%. It will be a good idea to do this in Denmark as well, if you look in a first class, you will see that between � 10 % of the kids are too heavy. And we can solve the problem by ban the ads.





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Monday, February 6, 2012

Future of Management

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Business as we have known it has changed forever. Changes in technologies such as the Internet have made it easier for more businesses to reach a global market. These challenges have significantly raised the level of competition businesses face and, as a result, they must react to these challenges more rapidly than ever. Modern companies will need to adjust their management strategies if they wish to remain competitive.


Future management will need to make sure information travels freely throughout their organization. This may involve adjusting the organizational structure of the company to match any adjustments to the strategic plan. In addition to making changes to management strategies, companies will have to be sure that it hires leaders capable of successfully working within this new framework. Leaders of the future will need to able to exhibit a transformational style of leadership. Someone states, “they are responsible for leading a corporate transformation that recognizes the need for revitalization, creates a new vision, and institutionalizes change”.


The difference between the future of management and leading is that leading is only one part of management. In order to discuss the entire topic of the future of management, you must consider more than the function of leading.


We are experiencing similar changes in my workplace. I have witnessed first hand the benefits of having a vision-oriented leader come into a company. Our company was founded in 115, and is quickly approaching its centennial birthday. Over the last decade, the managers were not successful. They were mostly autocratic leaders, and did not show appreciation for the employees. Over time, employees left the organization or became highly discouraged. In addition to creating disgruntled employees, the company found itself in a precarious financial position that can be traced to the poor decisions of past management. For these reasons, I believe that the autocratic leader is a dying breed. The employee of the future will want to feel important and therefore given more responsibility in their organization.


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The new leadership at my company has completely changed the environment within the office, and employees are beginning to realize the elevated vision and commitment to success that the new CEO has. In addition to improving employee moral, the new CEO has computerized the company. Previous management did not see the benefit of utilizing the Internet in daily operations of the company. The first change that the new CEO made was to get every employee online, and the benefits have been enormous. The Internet has facilitated the way our employees communicate with each other and customers. It allows information to be sent instantaneously rather then waiting for it to arrive in the mail. Basically, these changes allow our employees to react more quickly and therefore increase their efficiency. In essence, our new leader has already made some of the changes suggested in this paper, and gives a good example of how to lead an established organization into the future.


If management is to make a change, then each of the four main functions of management must change as well. The future of planning will have to address the many new competitive strategies of rival companies. One way they can accomplish this is adopt a diversified strategy. This “helps an organization avoid the problem of having all its eggs in one basket by spreading the risk among several products or markets”. It also prepares the organization for any unforeseen challenges that may develop, and puts them in the most effective position to deal with the changes.


The future of organizing will have the responsibility of structuring organizations to match its revised strategic plans. In other words, a manger develops a plan based on his/her experiences. Once the plan is developed, it is the basis for the organizational structure, and can be used to structure relationships between resources so that goals are obtained. In addition, managers will have to be wary of changes in the business environment and use their experience to recognize when changes are needed in the organizational structure.


The future of leading must be one that embraces employees and makes them an integral part of the organization. Leaders will also be expected to be proficient communicators. All of the changes that we have discussed will have to be communicated throughout the organization in order for them to be effective. In my opinion, a mixture of transformational and considerate styles of leadership will be most successful.


In conclusion, management of the future will continue to determine the overall success of an organization. However, the success of the management team will depend on their ability to recognize changes in the business environment, and determine the best course of action to combat these changes.





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Customer Focus Marketing

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Abstract


In today’s world of marketing there are so many ways to market products and services. Whether it is to advertise it in newspapers, or magazines, or use commercials on radio or TV. The products or services we as business professionals want our customers to use need to be expressed in a manner that fits that individual customer. Therefore, using customer-focused marketing pinpoints the customer in a more personal way.


Customer-Focused Marketing


Introduction


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One of the most competitive markets today is in banking. Because of the way our communities run today, banks play a very high roll in business and personal venues. So a big part of banking is not the interest rate you pose or the investment value of your accounts. It’s the customer convince and satisfaction you provide. In the old days banking was on a real personal scale. With face to face inter action with the customer being the primary way to bank. Due to technology things have been modified a little. With telephone banking, ATM’s, and online bank management, Banks are forced in a none-verbal communication role. This can lead to many advantages to the customer, but it also could stray away from customer service. This is where customer-focused marketing strategies can help banks keep on top of customer service and technology together.


Quality Service


Eli Seggev, President of Marketing Strategy, and Planning, Inc., defines service as “The extent to which a provider satisfies its customers by meeting their expectations on all the relevant dimensions of service.” He goes on by saying, “Customer expectation are not static, they change over time.” This basically means meeting the customers needs on a high scale. Taking in to factor changes in the environment, a change in the customers’ actual experience with services provided, and changes in the consumer him or herself going through life cycle stages. (p ) Marketing any product or service requires in-depth knowledge of the customers needs. Because of all the new technology’s people use in day to day business, banks have a growing need for easy customer access to accounts, loans, and money in general. Traditional to 5 banking hours are out dated. For a business like a bank to keep competitive and provide customer-focused objectives, they have to maintain high quality facilities for customers to fulfill their needs. Facilities such as Home pages where account owners can do their banking on line, 4 hour automated phone lines to help people do business at all hours of the day, and ATM, Debit, and check cards for easy access to money. Since convenience overrides face to face good customer service, the focus then should go to the consumers needs.


Conclusion


In conclusion, customers needs will change with the time and technology. Therefore, businesses should keep with customer-focused objectives to maintain a good quality treatment of customers. That is what marketing strategy is all about. Catching the eye of the consumer, by conveniently making it easier for them to use your product or


Please note that this sample paper on Customer Focus Marketing is for your review only. In order to eliminate any of the plagiarism issues, it is highly recommended that you do not use it for you own writing purposes. In case you experience difficulties with writing a well structured and accurately composed paper on Customer Focus Marketing, we are here to assist you. Your cheap custom research papers on Customer Focus Marketing will be written from scratch, so you do not have to worry about its originality.

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Sunday, February 5, 2012

Levi's Strauss & Co - Business Strategy

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Levi Strauss & Co


Levi Strauss & Co (LSC) has grown from a small local entity to a multinational structure, a worldwide leading manufacturer. This evolution led to several problems detailed in this paper.


Organizational structure


The gap between industry shifts and LSC organization have put LSC far behind new entrants.


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Internal issues dictated how the firm reacted to the external environment.


Thus the firm organization was inadequate to the industry rules and LSC had to face many times re-organizations made in a hurry and which did not pay attention to all the issues raised by those processes.


The statutes shift ebbs and flows between a private and a publicly owned company due to financial issues LSC did not follow a unique financial strategy and this uncertainty brought about an unclear position towards Wall Street and its investors.


Moreover those statutes changes did not allow LSC to follow a long-run strategy. Regarding the private company, the centralized organization implemented by the Haas family in the early nineties did not suit to a turbulent and dynamic industry. Indeed this pyramidal structure narrowed the headquarters’ vision of what is done on a market and consequently the firm could not offer a sustainable competitiveness. In the publicly owned company, shareholders were not aware of certain issues and asked for short-term profits that came in opposition with the managers’ strategy and the paternalistic vision.


Nevertheless the social-value driven company and its strong paternalistic culture did not allow LSC a good flexibility against new entrants, who were relocating in low labor cost countries searching for a decrease in fixed costs to fit the new industry rules.


Production


As LSC did not anticipate the new producing rules required by the industry, the company was forced to begin an Asian production far behind competitors, even if it is an opposition to its traditional paternalistic vision.


Finally in 18, the new managing team leaded by Marineau, decided to implement what LSC has ever feared to do and pushed back several times as long as they could to outsource its domestic production. “White-collar” workforce was nevertheless kept in United States of


America, conserving their strong culture, in order not to break the value chain. Indeed LSC has increased their flexibility, a fundamental factor in the current industry.


As a matter of fact, LSC has never been on time with demand it has showed a lack of adaptability and flexibility of its production system.


Marketing mix


Product At the beginning, LSC used an innovative patent and then when it felt into public domain, LSC did not renew their innovation policy. Totally brand new products were only launched in the eighties the Bleached and Stone-Washed jeans, and the successful Dockers brand launch. This shows a dramatic lack of innovation.


Distribution the reconfiguration of the industry by the entrance of mass merchandisers created new distribution rules in the garment industry. Jeans began to be sold in mass distribution. LSC has never made a clear choice about their distribution network and went ebbs and flows between specialized stores and mass distribution. Its strategy put LSC on opposition to the mass distribution. It ended to cannibalize its own products.


Communication LSC has faced an outdated image troubled by the expensive 184 Olympics Games advertising failure. Moreover we can wonder how relevant this campaign was, as it targeted athletes. Consequently the consumers were more confused about the identity of Levi’s as a brand.


Conclusion


First as a local wholesaler targeting a niche, LSC had a hard time facing their new core business manufacturer of jean pants at an international level. They have shown a stubborn attitude in managing their brand. The Haas family had “sacralized” their own view of directing LSC, apart from external environment and the modern market.


In fact, LSC had never defined a clear and coherent strategy regarding expansion, management, distribution, financial issues, production processes as well as a lack of innovation. This situation troubled LSC’ s relationships with its partners.


LSC has to implement its own long-term strategy in accordance with the industry and the market trends. Marineau team succeeded in making LSC as the captain of the garment industry, but it needs to anticipate the industry and market shifts in order to survive.





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What evidience is there to suggest that Schria is mythical?

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The Island of Schria is an excellent stepping-stone between the fantasy world of Calypso and the other characters Odysseus encounters on his journeys. As Schria shows both common and mythological quality’s.





Schria can be seen as an ordinary city as when Odysseus begins to start his journey to Alchinous’s palace, Athena comes down to him in the disguise of a young girl and tells him “the people have little affection for strangers and do not welcome visitor’s with open arms”. Thus suggesting that the Pheacians do not perform perfect xenia. Which is a key theme in the play. Xenia represents the Greek laws towards hospitality, so therefore reflects upon the fact that the people of Schria were not perfect or unusual. As they make mistakes like humans.


Poor xenia is also displayed when Odysseus arrives at Alchinous’s’ palace. After making his appeal he sits in the “ashes by the hearth, close to the fire”. This is seen as a place of humiliation and so this maybe reflective upon the views and attitudes of the pheacians. To strengthen the idea of poor xenia at Schria there is silence after Odysseus make’s his petition. Furthermore it is not Alchinous the king that is the first to welcome Odysseus. It is an old lord Echeneus “Sir tell him to get up and sit on one of the silver chairs”. However there is also an echo here, the echo supports the idea that the pheacians were much like normal Greeks. In book four when Telemachus visit’s Menealus and Helen in Sparta he encounter’s bad xenia at first. As they are not invited in immediately. A lord Eteoneus asks Menelaus if he should let Telemachus and Pesistratus Nestor’s son in. “Tell me whether we should un harness their horses for them or send them on to find someone else to entertain them”.


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The idea that Telemachus’s journey’s from book 1-4 may prepare the reader or audience later on in the epic poem for Odysseus journey’s is a significant reason for why the Odysseus does not enter the odyssey until book five. The idea of homosophronye (harmony and like-mindedness), which Odysseus believes should be between a woman and man, is taken one step further in Schria. As Alchinous not only believes in like-mindedness between husband and wife but also between father and son in-law. The following quote is taken from a section where Alchinous is explaining to Odysseus his wishes for a son in-law. “I wish that a man like you likeminded with myself could have my daughter”. This proposal supports the fact that Schria is in touch with views etc of the Greek world.


The importance of Alchinous understanding Odysseus is a significant factor that may suggests the pheacians are much like other Greeks, for instance during book eight he recognises Odysseus crying when a bard sings a song about the quarrel between Odysseus and Achilles. “He managed to conceal his tears from everyone except Alchinous”.


Evidence to support the idea that Schria is a semi fantasy world is as followed. The large description of Alchinous’s palace during book seven seems to point out several details that do not occur in the world naturally or normally. They seem to contain an element of mystic about them. For example the gold and silver dogs that are immortal and never age. “On either side stood gold and silver dogs… to keep watch over the palace…as immortal sentries never doomed to age”.


During the description the concept of having fruit all year round is mentioned “Their fruit never fails… It comes at all seasons”. This seems particular unusual as fruit ripens and goes out of season throughout the year”. Therefore this suggests that the Schria is a fantasy world”.


There are also clues in Alchinous’s speech that indicate Schria and the Pheacians are not like normal Greek citizens. As Alchinous when asking Odysseus if he is immortal says this “The god’s must be playing trick’s on us…for we are special to them like the Cyclopes”. This impression of the Pheacians provides evidence that Schria was not a typical Greek city as the gods favoured the Pheacians. During Odysseus stay with the pheacians he is likened to a god twice. However both times he quickly rubbishes the idea as he acknowledges that liken a human to a god is wrong. In effect he does not want to offend the gods. Odysseus replies to Alchinous’s suggestion that he might be a god by saying, “Put that idea out of your head”.


However there is an echo here as during book four Telemachus suggests that Menelaus is on the same level as the gods. “The court of Zeus on Olympus must be like this inside”. Similarly Menelaus quickly resists the idea by saying, ”No mortal can compete with Zeus”.


The actual geographic position of Schria may reflect upon it’s absence from Greek society. As it was thought to be placed at the end of the earth. The theme of suffering takes a prominent role in the Odyssey, although in Schria it does not seem to be present. As the Pheacians admit they enjoy “feast” dance” and “hot baths”. The emphasis of suffering is shown by the fact Aegesistus chooses not to fight in the Trojan War, and so he is eventually fated to die.


Although the most substantial evidence to support the idea that the Schria is a semi fantasy world is the lack of conflict between the Pheacians. There inability to be competitive is very un Greek like as many features of Greek society and life was based on competition. For example the whole law system was a competition between the prosecutor and the defendant, War was also a competition between the two sides, even theatre was competition, which would be won by the best or most successful playwright and finally the Olympic games were undoubtedly the most famous competition. The following quote from Alchinous strengthens this concept. “Though our boxing and wrestling is not outstanding… We take perennial delight are the feast, the lyre, the dance”. Theses activities support the idea of there inability to be competitive.


The idea that possessions are an important devise in the Greek world is emphasised by the fact Arete gives Odysseus a chest of treasure. “A fine chest packed with splendid gifts of clothing and gold”. There is also an echo here as this is reminiscent of Menelaus who becomes extremely wealthy from gaining treasure and booty in Egypt. “It took me seven years and great hardship to amass this fortune and bring it home in my ships. My travels tome to… Egypt.


Finally during Odysseus stay with the Pheacians there is evidence for him thinking about situations. For example in a speech to Alchinous he talks about the reasons why Calypso had let him leave Ogygia. “In obedience to a message from Zeus or because her own feelings had changed she sent me off”. This is interesting as Odysseus is acknowledging the fact that the god’s helped him. We also see Odysseus thinking cleverly in book seven when he lies to Alchinous and says, “Do not rebuke your peerless daughter. She did tell me to follow along with the servants” This is showing that Odysseus understands Nausicaa and is an excellent representation of his clever speech making, that we had seen earlier in the poem with Nausicaa and Calypso.


In conclusion I feel that Schria and the Pheacians provide and ideal stepping stone between the fantasy worlds of Calypso and the other characters Odysseus meets on his journeys. As Schria shows mythological and ordinary behaviour. In is in effect a semi fantasy world.





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Saturday, February 4, 2012

The Importance Of Being Ernest

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Five�The Importance of Being Earnest





As you said in the question, normally in a play that expresses social criticism we expect to find characters who oppose the social vices by standing for something positive themselves. It seems in this play we find characters who express criticism of nearly every social vice and actually stand for nothing as they themselves perform, partake in, or exhibit most of the attitudes and behaviors they claim to oppose.


Many of the characters foreshadow the changes and actions they will undergo throughout the play with lines that suggest they believe or desire the exact opposite of it. First is Algernon, who establishes himself as an incurable bachelor by expressing his opinions on marriage very clearly to Jack, who intends to propose to Gwendolyn. Proposals are business, not pleasure, proposing, being accepted, and marrying are the opposite of romance to him, divorces are made in heaven and, “The only way to behave to a woman is to make love to her if she’s pretty, and to someone else if she’s plain.” If we were to know the formula of polar opposites from the start, we would know that this obviously means Algy will fall in love, become romantic, and marry happily.


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The next character we see is Jack, who besides being a complete romantic, head over heels in love with Gwendolyn, is also a very accomplished liar, or Bunburyist. Jack we find out almost immediately, has presented himself to his acquaintances in town as Ernest, the nonexistent brother he pretends to have in order to leave the country whenever he wishes. Although he later claims to have no brother and never intends to have a brother, he eventually learns that he actually is this brother Ernest that he and later Algy, pretends to be. But of course not before he accuses Algy of being untruthful for copying this deceit. In a way, the only truthful things that Algy and Jack utter are those intended to be lies; as Algy says, “The truth is rarely pure and never simple.” Not in this play at least.


Next is Lady Bracknell, the hilarious embodiment of falseness, hypocrisy and inane social etiquette, such as; smoking is a good occupation for a man to have so as not to be idle, it is absurd for invalids to shilly-shally with the question of whether to live or die, ignorance is the preferred state of being, delicate and exotic, and not to be tampered with. Cecily’s hair on the other hand, is “Almost as nature might have left it. But we can soon alter that.” So from Lady Bracknell we learn the lesson that ignorance is as beautiful as a flower and should be left unspoiled, but hair�outer appearances, should apparently be quite the opposite. Because of course, “We live,” she regrets to tell us, “in an age of surfaces.” This makes Algy perfect husband material as he “has nothing, but he looks everything. What more can one desire?” Luckily for Algy, Cecily like his hair very much.


Gwendolyn, as the product of Lady Bracknell’s strict upbringing, says very little that means anything at all, but does it quite amusingly. Her first impressions are never wrong, as long as they may be changed at a moments notice, simplicity of character makes one exquisitely incomprehensible. Gwendolyn also provides insight to the proper and obviously very important beliefs of society; the right people have not seen spades, do not use sugar or eat cake, and of course, “In matters of grave importance, style, not sincerity is the vital thing.”


Lastly, we meet Miss Prism and Cecily. Cecily is the only character of the lot who is actually honest. Perhaps because she has been cloistered in the country, living a fantasy life through her diary, she hasn’t had the opportunity to learn what society deems important enough to lie about. Miss Prism on the other hand, is hiding a dark secret, although she seems to be the character least likely to have a dark secret to hide. Miss Prism follows the flip-flop pattern as well, with her foreshadowing comment, “I am not in favor of this modern mania of turning bad people into good people at a moment’s notice.” With the discovery that Miss Prism is guilty of child abandonment, and hiding out from the law, she herself is turned from a good person into a bad one, though not for long. All turns out well as lies are surprisingly revealed as truths, mysteries solved and marriage the happy ending for all.


How serious is this criticism meant to be? On the surface, in the age of surfaces, nothing is serious. On the surface, true love conquers all obstacles. On a deeper level Wilde is “trashing” this superficial society which is nothing but false and hypocritical, one in which appearances are everything. The same society which held him in such high esteem one moment, then shunned him the next when his “true nature,” i.e. his homosexuality, was exposed. Wilde mocks the heterosexual convention of marriage which was probably for himself and many of his male lovers, merely a facade men were expected, required, to participate in.








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