Thursday, July 7, 2011

Starbucks coffee

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STARBUCKS COFFEE


INTRODUCTION


Starbucks coffee is a growing company. This year it has gained a spot on the fortune 500 with being number 456. Starbucks goal is to become the leading retailer and brand of coffee in each of its target markets by selling the finest quality coffee and by providing superior customer service by building a high degree of customer loyalty. It will increase its market share in existing markets and to open stores in new markets where the opportunity exists to become the leading specialty coffee retailer. “Establish Starbucks as the most recognized and respected brand in the world. To achieve this goal, the Company plans to continue rapid expansion of its retail operations, grow its Specialty Operations and selectively pursue other opportunities to leverage the Starbucks brand through the introduction of new products and the development of new distribution channels” (Annual Report 15).


History


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The first Starbucks was opened in Seattle at Seattle’s Pike Place Market in 171. By 10 Starbucks had expanded their headquarters in Seattle and built a new roasting plant, a total of 84 locations were reported in 10. In 1 Starbucks offers the new common stock that was traded on the NASDAQ National Market under the trading symbol “SBUX.” Starbucks begins the Barnes and Noble Inc. relationship in 1 and has a total of 7 Starbuck stores. Starbucks goes overseas in 15 into Canada and starts to develop Starbucks Coffee International in Japan by forming a joint venture with SAZABY Inc. By 16, Starbucks has locations in Japan, Hawaii, and Singapore. North American Coffee Partnership (Starbucks and Pepsi-Cola Company business venture and begin selling bottled versions of Frappuccino. In 17, Starbucks forms alliances with eight companies to enable the gift of more than 0,000 new books for children through the All Books for Children first annual book drive, and Starbucks also benefits local literacy programs in different communities where Starbucks coffeehouses are found. The first starcucks.com launches in 18. Starbucks start a licensing agreement with Kraft Foods to extend the Starbucks brand into grocery channels across the U.S. and by 000 there are over 100 locations in the Albertson’s supermarkets and over ,15 locations worldwide. FLO, Fair-trade Labeling Organizations International, signs with Starbucks enabling to enter with national Fair-Trade organizations to sell Fair-Trade certified coffee in the countries where Starbucks does business. By the end of September 00, 5,886 Starbucks locations were total with more locations on the way.


Major Products


Starbucks has many products and to this day are still inventing and bringing up new products. The main product Starbucks produces is high quality whole bean coffees along with fresh rich-brewed coffees, Italian-style espresso beverages, cold blended beverages, a variety of pastries and confections, coffee-related accessories and equipment, a selection of premium teas and a line of compact discs primarily through Company-operated retail stores. Starbucks also produces and sells bottled Frappuccino and Starbucks DoubleShot coffee drinks and a line of premium ice creams.


Stock Prices


Latest High Low


7 April 00 0 March 00 July 00


5.5 6.56 18.44








Pricing delayed 0 minutes


Profit to Earning Ratio











Price/Earnings Ratio is a widely used stock evaluation measure. For a security, the Price/Earnings Ratio is given by dividing the Last Sale Price by the Average EPS (Earnings Per Share) Estimate for the specified fiscal time period.


Home Offices and Number of Locations


The home office for Starbucks is in Seattle Washington. As of September , 00 the group had ,46 stores operating only in the United States, Canadian provinces, the United Kingdom, Australia and Thailand, North American retail accounted for 77% of fiscal 00 revenues; business alliances, 7% and all other business units, 16%.


Primary Officers at Starbucks


Chairman and Chief Global Strategist � Howard D. Schultz


President, CEO, and Director � Orion C. Smith


EVP, CFO, and Chief Administrative Officer � Michael Casey


Number of Employees at Starbucks


In the year of 00 there were a reported number of 6,000 employees with a 1-yr growth of 14.8%.


CONCLUSIONS AND RECOMMENDATIONS


I definitely think starbucks is a very good company to invest in mainly because it keeps growing larger and larger. The company’s goal is to become the leading retailer and brand of coffee and related products. (As of the end of fiscal 00, we have enjoyed 1 consecutive months of positive comparable store sales growth, and


11 consecutive fiscal years of comparable store sales growth of 5% or more. We delivered fiscal 00 revenue growth of 4% and net earnings of $15.1 million�the highest reported net earnings in the Company’s history. Of course, we do not intend to rest on past achievements. While we are committed to our core business�coffee�


we remain an entrepreneurial company that thrives on innovation and stellar execution.) They are very focused and they are growing rapidly. Here is what analyst recommend about the company





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